Notre Dame's Alumni Power Makes Spirits Partnerships A Winning Play [Forbes]
Coca-Cola Company (The) (KO)
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Source: Forbes
It's about plugging into one of the most loyal alumni networks in the country—one that extends far beyond graduates to millions of “Subway Alumni,” fans who never attended but live and breathe the Fighting Irish identity. For spirits, beer, and even fashion brands, that loyalty translates into measurable business momentum. Jim Fraleigh, Notre Dame's deputy athletic director, describes the draw plainly: “It's the pride and the passion. It's the emotion that goes along with that. When potential partners come to campus and feel it, they want to be part of it.” That appeal comes at a time when, according to Technavio, a leading market research firm, the U.S. alcoholic beverages market is expected to add about $35 billion in sales between 2024 and 2029 , even as overall consumption slows. Beer, wine, and spirits have all seen volume declines in 2025, but brands are finding growth by trading up to premium products. In that context, Notre Dame's alumni network offers a differentiated way
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News
- CocaCola (NYSE:KO) had its "buy" rating reaffirmed by analysts at UBS Group AG.MarketBeat
- Coca-Cola: The Market Is Overlooking KO's Cash Recovery And Dividend Power [Seeking Alpha]Seeking Alpha
- San Francisco is taking on ultraprocessed food in a new lawsuit [Business Insider]Business Insider
- San Francisco sues Coca-Cola, Kellogg over ultra-processed foods. What that means [Los Angeles Times (CA)]Los Angeles Times
- San Francisco to sue makers of ultra-processed foods over health impacts [CBS News]CBS News
KO
Earnings
- 10/21/25 - Beat
KO
Sec Filings
- 11/19/25 - Form 4
- 11/17/25 - Form 144
- 11/17/25 - Form 4
- KO's page on the SEC website