WPP Integrates Anthropic's Claude Foundational AI Models into WPP Open Using Amazon Bedrock, Elevating Capabilities for its 114,000 Marketers [Yahoo! Finance]
Coca-Cola Company (The) (KO)
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Source: Yahoo! Finance
intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS). The integration of Claude, including Opus, Sonnet and Haiku, brings powerful AI performance, intelligence and speed to enhance the capabilities of WPP's 114,000-strong marketing talent across its network of agencies, providing each with cutting-edge technology to deliver innovative solutions and better results with clients. Powered by AI, WPP Open delivers world-leading capability across the marketing process including creative, media, production and commerce, offering a range of outputs and tools tailored to the specific needs of WPP's diverse client base. WPP Open is trusted by world-renowned brands including The Coca-Cola Company, L'Oréal and Nestlé. Built on WPP intellectual property and owned technology, and strengthened by WPP's strategic partners, WPP Open leverages WPP's experience in serving enterprise clien
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- 6/11/24 - Form 144
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