How Can Big Brands Like Coca-Cola Gain Back Consumer Trust? [Forbes]
Coca-Cola Company (The) (KO)
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Source: Forbes
Soda brands have fallen out of favor with many of the younger demographics, including those of the millennial and Gen Z categories. According to a Mintel study , nearly 50% of teens ages 15 to 17 agree that drinking soda is unhealthy. It’s no real surprise then that a big soda brand like Coca-Cola is being met with resistance from its younger target demographics. Recently, Coca-Cola acquired Costa , a U.K.-based coffee chain. Many see the acquisition as a move by Coca-Cola to reach these younger consumers. How can big brands, such as Coca-Cola, gain consumer trust -- especially with younger audiences -- when entering a new market? Read on to see how 11 members of the Forbes Agency Council answer that exact question, providing valuable insight into millennial and Gen Z marketing, as well as brand authenticity. Members of the Forbes Agency Council weigh in. Images courtesy of FAC members 1. Be Bold And Engage While entering the politi
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Earnings
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Sec Filings
- 4/11/24 - Form PX14A6G
- 4/10/24 - Form PX14A6G
- 4/3/24 - Form 4
- KO's page on the SEC website