U.S. court revives Dr Pepper challenge to Coca-Cola 'zero' drinks [Reuters]
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Source: Reuters
U.S. court revives Dr Pepper challenge to Coca-Cola 'zero' drinks | Reuters 3 Min Read (Reuters) - A U.S. appeals court on Wednesday revived Dr Pepper Snapple Group Inc’s ( DPS.N ) challenge to Coca-Cola Co’s ( KO.N ) effort to register trademarks for soft drinks and sports drinks whose names contain the word “zero.” By a 3-0 vote, the Federal Circuit Court of Appeals threw out a May 2016 dismissal of much of Dr Pepper’s decade-old case, saying a U.S. trademark review board failed to properly analyze whether “zero” was too generic to be trademarked. Multiple companies sell beverages with the “zero” name, which often denotes an absence of calories or carbohydrates. The ability to market products effectively is important to beverage makers trying to counteract declines in U.S. sales of carbonated soft drinks since their mid-2000s peak. Lawyers for Coca-Cola and Dr Pepper did not immediately respond to requests for comment. The companies did not immediately respond to similar request
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KO
Earnings
- 2/13/24 - Beat
KO
Sec Filings
- 4/11/24 - Form PX14A6G
- 4/10/24 - Form PX14A6G
- 4/3/24 - Form 4
- KO's page on the SEC website