ICONSIAM Drives Its Destination Marketing Strategy to Elevate Bangkok as a Global Chinese New Year Destination [Yahoo! Finance Canada]
KASIKORNBANK PCL UNSP/ADR (KPCPY)
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Source: Yahoo! Finance Canada
BANGKOK, TH / ACCESS Newswire / February 5, 2026 / ICONSIAM, the global landmark on the banks of the Chao Phraya River , announces a major collaboration with leading public and private partners-including the Ministry of Culture (Thailand), the Tourism Authority of Thailand (TAT), KASIKORNBANK, CP AXTRA "Makro - Lotus", Alipay +, and Tiger Balm -to host a world-class Chinese New Year celebration. Reinforcing its Destination Marketing strategy , ICONSIAM aims to position itself as one of the world's premier Chinese New Year destinations through festivities that blend Thailand's cultural heritage with revered Chinese traditions. A key highlight is ICONSIAM's spiritually significant location, known as the " Dragon's Belly ," a powerful symbol of prosperity along the most beautiful curve of the Chao Phraya River. To honor the Year of the Horse , a sacred statue of Guan Yu -the deity of honesty, loyalty, and righteousness, will be enshrined. The celebration will feature world-class enterta
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