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Stock impact report

PepsiCo is cutting the price of Doritos, Cheetos and other snacks by 15% [Yahoo! Finance]

Kroger Company (The) (KR) 
Last kroger company (the) earnings: 3/5 08:30 am Check Earnings Report
US:NYSE Investor Relations: ir.kroger.com
Company Research Source: Yahoo! Finance
In a release Tuesday, PepsiCo Foods US CEO Rachel Ferdinando said that she's “spent the past year listening closely to consumers, and they've told us they're feeling the strain” and that “lowering the suggested retail price reflects our commitment to help reduce the pressure where we can.” Shoppers in the United States will begin seeing the new prices this week, ahead of the Super Bowl on Sunday, which is traditionally one of the biggest days for buying snacks. New labeling on the products will advertise the reduced prices. Affordability concerns has been especially evident at the grocery store , with food companies gradually rising prices over the past few years. Plus name brands, like PepsiCo's portfolio, have been struggling against consumers' preferences shifting toward cheaper alternatives created by store brands. However, PepsiCo noted that retailers ultimately set the price, “so what you see in-store may vary,” the company said, but shoppers might “see even greater savin Show less Read more
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