Klaviyo Breaks Records with First AI-powered BFCM
Klaviyo, Inc. Series A (KVYO)
Company Research
Source: Business Wire
Klaviyo surpassed $3.8B in Klaviyo Attributed Value (KAV)*, up 27% YoY, and nearly 20,000 customers hit their best sales day ever. BOSTON--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the B2C CRM, today released its 2025 BFCM Recap Report, showing that the five days between Thanksgiving and Cyber Monday (BFCM) were record-breaking, fueled not by deep discounts but by loyalty and AI-powered personalization. Even as industrywide discount rates fell, brands using Klaviyo saw outsized growth and engagement.Key findings include:Klaviyo delivered more than 22.7B messages (up 25% YoY) over BFCM, generating more than $3.8B in KAV for its customersConsumer spending rose 11% YoY even as discounts fell 10% YoY, showing that loyalty, not promotions, drove performanceAI-powered recommendations kept consumers browsing longer, deepening onsite engagement and product discoveryCyber Sunday became the fastest growing day of the weekend at nearly 14% YoY, with Cyber Monday (+11% YoY) beating Black Friday’s
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KVYO
News
- Klaviyo to Participate in Barclays 23rd Annual Global Technology ConferenceBusiness Wire
- Klaviyo (NYSE:KVYO) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=KVYO&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> frMarketBeat
- Wall Street Analysts Predict a 53.4% Upside in Klaviyo, Inc. (KVYO): Here's What You Should Know [Yahoo! Finance]Yahoo! Finance
- Klaviyo (NYSE:KVYO) was given a new $45.00 price target on by analysts at Truist Financial Corporation.MarketBeat
- Klaviyo (NYSE:KVYO) had its "outperform" rating reaffirmed by analysts at William Blair.MarketBeat
KVYO
Earnings
- 11/5/25 - Beat
KVYO
Sec Filings
- 12/4/25 - Form 4
- 12/2/25 - Form 144
- 12/2/25 - Form 8-K
- KVYO's page on the SEC website