Mindful Consumption Gets A Bespoke Feel With New Loews ‘Free Spirited' Program [Forbes]
Loews Corporation (L)
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Source: Forbes
It's very possible to have those nights out with beautiful Instagram-friendly libations that are created with interesting and complex ingredients — all while having a more moderate approach to alcohol or avoiding it entirely. The latest example of this mindful consumption is a new program, Free Spirited by Loews Hotels , which is all about bringing those elevated, fancy cocktails to those who want little or no ABV in their libation. Free Spirited by Loews Hotels gives mindful consumption a more elegant feel. Part of the hospitality experience should be accommodating all guests, of all lifestyles. This absolutely is something strived for in the food & beverage space, specifically. “While we've always had non-alcoholic beverage options for our guests, across the portfolio, we recently saw an uptick in guests looking for more variety in zero-proof and low ABC cocktail menus,” said Mark Weiss, Senior Vice President, Food & Beverage for Loews. It seemed the mindful consumption tre
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News
- Loews Corporation to Release First Quarter 2024 Results on May 6, 2024PR Newswire
- RUCKUS Networks Launches AI-Driven Solutions for Hospitality [Yahoo! Finance]Yahoo! Finance
- NYC power lunch makes comeback as more workers return to office [Yahoo! Finance]Yahoo! Finance
- Loews Hotels & Co Launches "Free Spirited" Programming [Yahoo! Finance]Yahoo! Finance
- Loews Hotels & Co is passionate about excellence in service [USA TODAY]USA TODAY
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Sec Filings
- 4/23/24 - Form 8-K
- 4/3/24 - Form ARS
- 4/3/24 - Form DEFA14A
- L's page on the SEC website