New Engen Wins Digiday's “Most Innovative Agency” Award, Showcasing Creative and AI Breakthroughs [Yahoo! Finance]
Loews Corporation (L)
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Source: Yahoo! Finance
SEATTLE, Sept. 30, 2025 (GLOBE NEWSWIRE) -- New Engen, a leading digital marketing agency, announced it was recognized as Most Innovative Agency in the 2025 Digiday Awards, adding to the agency's growing repertoire of recent industry recognition. The honor underscores New Engen's commitment to redefining digital marketing through a unique blend of creative strategy, AI-powered technology, and data-driven analytics – helping brands grow with confidence in a rapidly changing landscape. This win highlights New Engen's strength in combining creativity, AI, and analytics to solve complex marketing challenges — helping brands achieve greater impact across the full customer journey. Examples include their proprietary LIFT platform, which integrates data from across the marketing ecosystem to fuel smarter decisions, and creative tools like Mr. Oven, which uses AI to reverse-engineer top-performing content for short-form video. Paired with innovations such as RippleAI for incrementality tes
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