American-owned Inter Milan aiming for global recognition on and off the pitch [Los Angeles Times (CA)]
Levi Strauss & Co Class A (LEVI)
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Source: Los Angeles Times
Becoming a lifestyle and cultural brand is part of Inter Milan's off-field strategy to connect with potential fans. American team ownership groups are injecting capital and new marketing ideas into Serie A teams as the league looks to grow and attract top players and more fans. MILAN — Milan's two first-division soccer teams share a stadium, the majestic San Siro , and the top two spots in the Serie A standings. They each have American owners and fanatically loyal supporters. And both are among the most iconic and successful teams in history. But that's where the similarities wane. Because while Inter Milan believes it has a story to tell, AC Milan has locked the doors, drawn the drapes and taken the phone off the hook. I know this because ahead of last month's Milan-Cortina Winter Games I reached out to both clubs and asked if they might have some time to visit. AC Milan proved too busy to chat, but Inter Milan invited me to its training center, hidden among farm fields and
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