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0 -0.00111681929863758 -0.00134018315836503 -0.00134018315836503 -0.00692427965155243 -0.0051373687737325 -0.0051373687737325 -0.0051373687737325
Stock impact report

How Levi's jeans became an essential piece of American culture [USA TODAY]

Levi Strauss & Co Class A (LEVI) 
Last levi strauss & co class a earnings: 4/7 04:15 pm Check Earnings Report
Company Research Source: USA TODAY
This story is part of the Iconic Brands series, a USA TODAY network project showcasing the companies and brands that helped shape the nation's identity, economy and culture. The series celebrates American ingenuity with a deeply reported examination of how brands intersect with history, community and everyday life in celebration of the nation's 250th anniversary. Find more at usatoday.com/usa250 During the second quarter of Super Bowl 60 , held at Levi's Stadium in Santa Clara, California, the namesake of the stadium aired its first Super Bowl advertisement in 20 years. The advertisement opened with a backside shot of a man clothed in Levi's jeans, a western shirt and leather gloves, swaggering up to a pair of saloon doors. In the background, a spoked wheel leaned against the building on one side, and a man stared at the ground, his face nearly obscured by a cowboy hat. As the man pushed the doors open, the ad cut to a similar shot of Woody from “Toy Story,” wearing the same je Show less Read more
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