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Stock impact report

Levi Strauss & Co. Launches the Levi’s® Wear Longer Project to Empower the Next Generation to Repair, Refresh, and Reimagine Their Clothes

Levi Strauss & Co Class A (LEVI) 
Last levi strauss & co class a earnings: 4/7 04:15 pm Check Earnings Report
Company Research Source: Business Wire
According to new LS&Co. research, Gen Z leads the thrifting movement but 41% report no clothing repair skills; this is the gap the Wear Longer Project is designed to close. SAN FRANCISCO--(BUSINESS WIRE)--Today, Levi Strauss & Co. (NYSE: LEVI) (LS&Co.) announced the launch of the Levi’s® Wear Longer Project, a new community engagement initiative designed to help young people take fashion into their own hands. The program will equip them with the skills and confidence to repair, refresh, and reimagine their clothes—so they look better and last longer.Gen Z is driving the resurgence of thrifting, repurposing, and creative self-expression in fashion. Yet, many youth were never taught the skills needed to repair and customize clothing — skills once passed down through generations or taught in schools. A new survey conducted by LS&Co. in the U.S. found that 41% of Gen Z report having no basic repair knowledge, such as fixing a tear or sewing a button, which is nearly double the rate of Show less Read more
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