NBA Legend Carmelo Anthony Launches Cannabis Brand And Agency [Forbes]
Leafly Holdings, Inc. (LFLY)
Company Research
Source: Forbes
Basketball legend Anthony joins the weed industry with his own cannabis brand and agency launching on April 20, 2024. The 10-time NBA All-Star played 19 seasons in his career, including tenures on the LA Lakers, Denver Nuggets, and Trail Blazers. Melo's weed venture will be on shelves in Oregon, to start. StayMe7o Cannabis (pronounced Stay Melo) is the first brand launch under the umbrella of a new cannabis-focused agency called Grand National, built with Lowd Cannabis ' CEO and Founder Jesce Horton and Chief Creative Director Brandon Drew Jordan Pierce — aka “Beedy.” The agency will focus on brand creation, expansion, strategy, and marketing efforts. What can consumers expect? Perhaps an aesthetic à la Nike, where Pierce was once a creative ad writer. Cannabis has been a part of the former NBA All-Star's life for a long time. “I was always into the benefits and the science and education of cannabis,” says Anthony. “Over the years, I was studying it, paying attention to the indus
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LFLY
Earnings
- 3/28/24 - Beat
LFLY
Sec Filings
- 4/23/24 - Form 4
- 4/23/24 - Form 4
- 4/23/24 - Form 4
- LFLY's page on the SEC website