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Stock impact report

Northbeam Launches Industry-First Attribution Model That Connects Ad Views and Clicks Across Platforms to Real Revenue [Yahoo! Finance]

LifeStance Health Group, Inc. (LFST) 
Company Research Source: Yahoo! Finance
New Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns Company secures strategic growth investment led by HighPost Capital and Silversmith Capital Partners SAN FRANCISCO, October 07, 2025 BUSINESS WIRE Northbeam , the leader in marketing attribution, today launched its new Clicks + Deterministic Views attribution model, giving marketers a complete picture of how campaigns drive purchases. The first-of-its-kind solution, developed in direct partnership with Meta, TikTok, Snapchat, Pinterest, Axon, MNTN, unifies in-app clicks and ad views across platforms and ties them directly to first-party transaction data. Northbeam also announced a strategic growth investment led by HighPost Capital and Silversmith Capital Partners. Unlike traditional models built on statistical guesswork, Northbeam's Clicks + Deterministic Views model uses verified first-party data to deliver accu Show less Read more
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