The inappropriate behavior of some fans at WNBA games isn't a joke—and women's sports won't be a punchline anymore [Fortune]
Life360, Inc. (LIF)
Company Research
Source: Fortune
– Game time. For the past two weeks, WNBA games have been interrupted. Sex toys have been thrown on the court in the middle of matchups between the Atlanta Dream and Golden State Valkyries, New York Liberty and Dallas Wings, Phoenix Mercury and Connecticut Sun, and more. At first, it seemed like a well-intentioned, if mildly dangerous, prank. The WNBA is made up of many queer women, and coming from a fan, it could have been something of an inside joke. But as the incidents racked up, players started to be less amused. The police have even gotten involved, with an arrest in Phoenix and the NYPD searching for a suspect in New York. It became decidedly less funny when a cryptocurrency group claimed responsibility for some of the incidents, saying they were intended to market a new coin. This was “marketing” going for a shock factor at the expense of a growing game—one that's still in the middle of figuring out how to market itself. It was almost a physical manifestation of what the
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LIF
Earnings
- 11/10/25 - Beat
LIF
Sec Filings
- 12/18/25 - Form 4
- 12/18/25 - Form 4
- 12/18/25 - Form 4
- LIF's page on the SEC website