Streaming-only Super Bowl ads give small brands a shot at the Big Game [CNBC]
Life360, Inc. (LIF)
Company Research
Source: CNBC
Commercials earmarked for the streaming simulcast now make up about 10% of the full ad inventory and cost roughly half as much as spots in the traditional TV broadcast. This year NBC will air Super Bowl 60 on its broadcast network and will simulcast it on its streaming service Peacock. In this article A Super Bowl LX sign is seen at Civic Center Plaza in San Francisco, Friday, Jan. 30, 2026. Stephen Lam | San Francisco Chronicle | Hearst Newspapers | Getty Images The Super Bowl is prime real estate every year for advertisers eager to get their brands in front of millions of consumers at once. It's also costly. That's why a small subset of ad space for streaming-only commercials is gaining traction and granting smaller brands time during TV's biggest night of the year. Comcast's NBC broadcast network will air Super Bowl 60 this year, with the Seattle Seahawks and New England Patriots facing off from Levi's Stadium in Santa Clara, California. NBC's streaming service, Peac
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- Four Tatari clients to Air Commercials During NBC's Super Bowl LX Broadcast, Underscoring Its Role as the Go-To Partner for TV Advertising at Scale [Yahoo! Finance]Yahoo! Finance
- 3 ASX Stocks Estimated To Be 13.2% To 25.1% Below Their Intrinsic Value [Yahoo! Finance]Yahoo! Finance
- Life360 (NASDAQ:LIF) was upgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=LIF&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> fromMarketBeat
- Life360 (NASDAQ:LIF) was given a new $76.00 price target on by analysts at Stifel Nicolaus.MarketBeat
- Life360 (NASDAQ:LIF) had its "buy" rating reaffirmed by analysts at Citigroup Inc..MarketBeat
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