New book outlines top CX Engineering practices for aerospace-defense teams, focusing on crafting and delivering Customer Value Propositions (CVPs) [Yahoo! Finance]
Lockheed Martin Corporation (LMT)
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Source: Yahoo! Finance
CARMEL, Calif. April 16, 2024 /PRNewswire-PRWeb/ -- For over two decades from 2000, Dr. Lynn Phillips Mel Hughes , and Dr. Stanton Sloane collaborated closely to develop a business development methodology aimed at enhancing competitive win rates and program execution in the aerospace-defense sector. Drawing from commercial best practices and their industry experience, they sought to disseminate their methodology beyond industry professionals. Their book, "Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape" (published by Archway Publishing) delineates best practices in CX Engineering tailored for aerospace-defense teams tasked with crafting and delivering winning Customer Value Propositions (CVPs). By defining and explaining foundational concepts honed over decades, the authors aim to empower teams to increase contract win rates, enhance program execution, and boost employee engagement. The book offers com
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