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Stock impact report

Lovesac IPO: Clever Marketing, Little Substance [Seeking Alpha]

The Lovesac Company (LOVE) 
Last the lovesac company earnings: 4/16 07:00 am Check Earnings Report
Company Research Source: Seeking Alpha
Summary Building on the strength of preceding IPOs this year, Lovesac ( LOVE ), a furniture brand that appeals to upper-middle class millennials, has successfully completed a $56 million IPO. This puts the company among dozens of small-cap startups that have gone public this year and have been received warmly by Wall Street. Lovesac is a bite-sized company, with a market cap of just over $250 million. Its marketing scheme and the way it presents its offering hearkens to Canada Goose ( GOOS ), one of the runaway successes of last year's IPO pool and very much an aspirational brand like Lovesac. Despite the strong reception by Wall Street, however, I find little upside left in Lovesac shares. A quick rundown of the offering: Lovesac offered 3.5 million shares to the public at $16 apiece, successfully pricing the company above its initial indicated range of $13-15 and indicating robust institutional investor demand for the deal. In doing so, the company raised $56 million in Show less Read more
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