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Stock impact report

Compromise Is Key When Design Influences Business Decisions [Forbes]

The Lovesac Company (LOVE) 
Last the lovesac company earnings: 4/16 07:00 am Check Earnings Report
Company Research Source: Forbes
Design and business are siblings. To say “design can influence business decisions” is like saying “the wind can influence the weather.” The best and most profitable businesses find unique ways to monetize the unique advantages good design creates through compromise McKinsey reports a strong correlation between high Design scores and superior business performance. But it is apparent that not all designers are great business people, and not all business people are great designers, of course. It is often the case that the optimal solution from a design standpoint does correspond with the optimal solution from a business standpoint. Compromise is, therefore, not just necessary—compromise is the activity that defines the space where business and design intersect. How We Tested Assumptions at Lovesac Lovesac solved the problem of making the world's most comfortable seat and, later, the world's most adaptable couch. It took us many years of testing different business policies, pricing Show less Read more
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