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Stock impact report

Achieve Control And Scale In A Privacy-Safe Way With Google's AI-Powered Commerce Solutions [Forbes]

Lowe's Companies, Inc. (LOW) 
Last lowe's companies, inc. earnings: 2/26 06:00 am Check Earnings Report
Company Research Source: Forbes
With the rise of this conscious and intentional shopper, standing out has never been more important – or more difficult – for brands and retailers. This presents a unique opportunity for marketers to connect the full consumer journey, empowering brands and retailers to work together with greater control alongside the right technology, at scale. A perfect example of this is and . In partnership with their media agency EssenceMediacom, Mars is testing reaching relevant consumers for the IAMS brand at the point of discovery and inspiration. Mars was able to move consumers down the funnel by tapping into first-party data from Roundel, Target's media network, and pairing that with top publisher inventory. Powerful first-party data from retailers, brands' marketing expertise and Google's ad tech all have a key role to play in transforming the commerce ecosystem to keep up with the pace of today's consumers. We've seen rapid growth in commerce media offerings over the last 5 years as t Show less Read more
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