After a Corporate DEI Rollback, Lowe's Is Focusing on ‘Togetherness' [Yahoo! Finance]
Lowe's Companies, Inc. (LOW)
Last lowe's companies, inc. earnings: 2/26 06:00 am
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Source: Yahoo! Finance
Its a move its chief marketing officer (CMO), Jennifer Wilson, hopes can position the brand as a “unifier.” Through “10 Million Square Feet of Impact,” the home improvement company and its 300,000 employees will rebuild everything from neighborhood parks to community gardens and food pantries. The pledge builds on the retailer's Lowe's Hometowns initiative, a five-year, $100 million program that invests in 100 large-scale community projects and 1,700 staff-selected initiatives annually. “This sort of give back is special,” said Wilson, saying the 100-year-old retailer wanted to find a way to measure and “put a wrapper” around its brand purpose: to solve customers' problems and fulfill dreams for their homes. “That's how [this platform] was born. It was the notion that, foot by foot and inch by inch, we could rebuild America and look to be a unifier in a time when togetherness is a really important thing in our country right now.” It will be backed by a 360-degree campaign, “We
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