Ikea adds more ways for loyalty members to earn, redeem points [Yahoo! Finance]
Lowe's Companies, Inc. (LOW)
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Source: Yahoo! Finance
Ikea is updating the Ikea Family loyalty program with the ability to earn points for activities ranging from creating a gift registry to making a purchase, the company said Wednesday. Members earn 1 point for every $1 spent on purchases in-store or online. Other points-earning opportunities include 10 points for sharing a gift registry and 50 points for creating an Ikea family profile or registering for and attending an Ikea event. Points can be redeemed for benefits including $5 off a purchase starting at 175 points, free food at the Ikea restaurant starting at 65 points, and $10 off delivery starting at 350 points. The updated Ikea rewards program is designed to let customers earn points throughout their entire customer journey, not just after making a purchase. “Our Ikea Family members represent some of our most engaged customers nationwide and we wanted to provide enhanced value to them in every interaction they make with our brand,” Nicole King, customer engagement & loy
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