Lowe's launches creator network for DIY innovators [Yahoo! Finance]
Lowe's Companies, Inc. (LOW)
Last lowe's companies, inc. earnings: 2/26 06:00 am
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Source: Yahoo! Finance
The initiative builds affinity for the creators' own brands and strengthens Lowe's relationship with its customers. MrBeast, the most-followed digital creator, is among the first to join the Lowe's Creator Network. MrBeast is collaborating with Lowe's to curate a dedicated storefront, allowing fans to shop his favourite DIY materials and tools. Lowe's chief marketing officer Jen Wilson stated: "Driving preference and engagement with the Lowe's brand by tapping into creators with varying levels of followers is a key priority for Lowe's as we look to gain relevance with younger generations while increasing digital engagement "We couldn't be more excited to welcome MrBeast to our network along with other recognisable names like DadSocial and Chris Loves Julia. These are exciting names in the world of influencers and now they'll be DIYing with Lowe's across their social channels." The Creator Network is part of Lowe's strategy to deepen its connection with millennial and Gen Z au
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Earnings
- 11/19/25 - Beat
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Sec Filings
- 12/16/25 - Form 4
- 12/10/25 - Form 4
- 11/26/25 - Form 10-Q
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