What Home Depot's $18 billion deal says about its strategy [CNN]
Lowe's Companies, Inc. (LOW)
Last lowe's companies, inc. earnings: 2/26 06:00 am
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phx.corporate-ir.net/phoenix.zhtml?c=95223&p=irol-irhome
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Source: CNN
Home Depot announced Thursday that it is spending $18.3 billion to buy SRS Distribution, a huge building-projects supplier that counts professional roofers, landscapers and pool contractors as its primary customers. SRS, which will operate independently, Home Depot noted, has 760 warehouses and more than 4,000 trucks to deliver its goods. Home Depot, the nation's fifth-largest retailer, currently gets around half of its sales from housing professionals, who spend more at stores than do-it-yourself homeowners purchasing lawn mowers and power tools. Both Home Depot and Lowe's have been trying to win more pro customers. Home Depot believes the acquisition will help it grow with its housing professional customer base because they do more complex renovation and remodeling projects that require purchases from specialty stores such as SRS. Home Depot in recent years has purchased other businesses targeting professionals who undertake both complex and simple housing projects. Home Depo
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