2025 was the beginning of the end of the TV brightness war [Verge, The]
LG Display Co, Ltd AMERICAN DEPOSITORY SHARES (LPL)
US:NYSE Investor Relations:
ir.oled.com/shareholders/default.aspx
Company Research
Source: Verge, The
Much like the audio industry's compression-driven loudness war , which reached its distortion-fueled apex (and not the good kind) with Metallica's Death Magnetic in 2008, the television industry has been having its own battle the past couple of years: the brightness war. Sparked by the introduction of HDR and its higher brightness mastering levels, brands began to push display technology to achieve the necessary light output for HDR movies. As we hit the 10th anniversary of HDR's introduction (to the consumer space, at least), 2025 felt like a new crescendo in the “who can be brighter” back-and-forth between brands. Not only did we get our first 5,000-nit TVs (albeit under very specific settings) from TCL and Hisense , we also got a big step forward in OLED technology with Primary RGB Tandem technology from LG Display . It was only a short while ago that TVs were struggling to hit 2,000 nits — now they are capable of more than twice that brightness. While I don't think the bright
Show less
Read more
Impact Snapshot
Event Time:
LPL
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
LPL alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
LPL alerts
High impacting LG Display Co, Ltd AMERICAN DEPOSITORY SHARES news events
Weekly update
A roundup of the hottest topics
LPL
News
- Apple Plans OLED iMac Upgrade, but the Wait Could Be Long [CNET News]CNET News
- Thailand's health care giant embraces AI [CNN]CNN
- ?????????????? - ??????????????????2026-2035? [CNET News]CNET News
- OLED ???????? - ??????????????????2026-2035? [CNET News]CNET News
- LG Display wins two CES 2026 Innovation Awards with world-first automotive display technologies [Yahoo! Finance]Yahoo! Finance
LPL
Sec Filings
- 12/8/25 - Form 6-K
- 11/28/25 - Form 6-K
- 11/14/25 - Form 6-K
- LPL's page on the SEC website