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Stock impact report

Samsung announces new entry-level OLED TVs — likely with LG panels inside [Verge, The]

LG Display Co, Ltd AMERICAN DEPOSITORY SHARES (LPL) 
US:NYSE Investor Relations: ir.oled.com/shareholders/default.aspx
Company Research Source: Verge, The
The company says it's the ‘fastest-growing OLED TV brand,' and it needs some lower-cost models to keep that momentum going. Share this story In its quest to carve out a chunk of the OLED TV market, Samsung has, until now, focused on the premium end with impressive QD-OLED models. But today, Samsung announced the entry-level S85D series of OLED TVs, bringing the fight to LG Electronics at lower price points as well. And here's the interesting thing: these sets almost certainly include OLED panels manufactured by LG Display. Samsung placed a big order for them last year to help meet its production needs, establishing a business alliance that would've been unthinkable in the not-too-distant past. The S85D comes in 55-inch ($1,699.99), 65-inch ($2,099.99), and 77-inch ($3,399.99) sizes — and inevitably, you'll be able to nab them for less once retailers start discounting the lineup. Digital Trends asked Samsung about the source of the panels in its entry-level OLED TVs, and the Show less Read more
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