YouTube ran ads for major brands, environmental nonprofits on climate misinformation videos [MSNBC.com]
L'OREAL UNSP/ADR (LRLCY)
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Source: MSNBC.com
Greenpeace is not happy that its advertisements were found on YouTube videos featuring climate change denialism and misinformation. The environmental nonprofit on Thursday called on YouTube to change how it handles content that denies or downplays global warming, pushing the social media giant to pull ads and change its recommendation algorithm. The ads were brought to Greenpeace's attention by Avaaz, a nonprofit global advocacy group, which issued a report Travis Nichols, a spokesperson for Greenpeace USA, said in a statement that YouTube's actions follow those of other companies who have profited by casting doubt on the science of climate change. "If we're going to stop the climate crisis, we need tech and social media companies like YouTube to be part of the solution, not part of the problem," Nichols said. Avaaz's report found that YouTube's algorithms have been "actively promoting" videos containing inaccurate information about climate change and pairing them with ads from 108 br
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