Skincare Veteran Jami Morse Heidegger Created Luxury Brand Retrouvé Because ‘I Just Wanted Something That Actually Really Worked’ [Forbes]
L'OREAL UNSP/ADR (LRLCY)
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Source: Forbes
products—their bestsellers, and often a product that embodies the brand's identity—but also dives a little deeper into, as the column's title suggests, its unsung heroes: products that may not be as out front and in the spotlight as others, but still pull their weight and deserve recognition. In this column, we'll also delve into brand ethos, the why behind beauty brands and what's next for the company. When Jami Morse Heidegger began creating what would come to be the luxury skincare line Retrouvé , she was doing so for an audience of one—herself. The brand is the brainchild of Jami and her husband Klaus Heidegger, who were the third-generation family owners of the well-regarded skincare brand Kiehl's Since 1851. After Heidegger and her family sold Kiehl's to L'Oréal in 2000 for a sale thought to be over $100 million, Heidegger began creating a skincare regime for herself that she was unable to find anywhere in the beauty marketplace. “It was the ultimate vanity project, if you
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