From virtual try-ons to accessible devices, how L'Oréal Groupe is using technology for better beauty [Globe and Mail, The (Toronto, Canada)]
L'OREAL UNSP/ADR (LRLCY)
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Source: Globe and Mail, The
lipstick and is a prime example of how technology is being used to better the future of beauty. supplied Every beauty lover has experienced the excitement of finding the perfect shade of lipstick or that dream hair colour. What if you didn't even have to leave the house to make it happen? L'Oréal Groupe's Virtual Makeup Try-On technology has made at-home discoveries a reality for consumers worldwide. Simply upload a selfie or turn your camera to live mode and experiment with hundreds of colours and products, and add to cart. “Our virtual try-on is a revolution — it's not only a sustainable evolution to samples, but it's about empowering our consumers with confident purchases,” says Charlotte Catimel, CEO of Modiface, the Toronto-based company behind the virtual try-on technology. It was acquired by L'Oréal Groupe in 2018. “Being able to test virtually allows you to try everything. It can spark inspiration and allow you to find what's the best fit for you from the comfort of yo
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