Beckham, Rihanna, DiCaprio Descend on Dizzying Formula 1 Las Vegas [BNN Bloomberg (Canada)]
Liberty Media Corporation - Series A Liberty SiriusXM (LSXMA)
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Source: BNN Bloomberg
The street race drew more than 300,000 people over its four-night stay, as the cars blasted down Las Vegas Boulevard at over 200 miles per hour. Organizers said the economic impact for the area, already one of the nation's largest tourist economies, amounted to about $1.2 billion. The city's substantial hospitality industry came out in full force, attracting celebrities including Leonardo DiCaprio, Sofia Vergara and Justin Bieber to its nightclubs, invite-only events and custom-built venues created just for race week. The paddock at the track hosted the likes of Brad Pitt, Lupita Nyong'o and Rihanna. “It's always been the entertainment capital of the world,” Shaquille O'Neal said in an interview at Club SI, where Sports Illustrated retrofitted the three-story Margaritaville restaurant and bar to serve as a space for special events throughout the week. “I don't think you could do an event like this in a town that doesn't have that culture.” David Beckham, who's been to F1 races ar
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