Protein is so last year. Why fiber is the next big thing [CNN]
Life Time Group Holdings, Inc. (LTH)
Company Research
Source: CNN
Consumers — particularly Gen Z — are fixated on stomach health, leading to the “fibermaxxing” trend taking hold on TikTok. As people try to maximize the fiber in their meals, major food companies are capitalizing on the trend with new, fiber-focused products. “There is a consumer need in terms of digestion and gut health, and that's something we've seen the last few years,” said Sherry Frey, health and wellness thought leader at NIQ. The younger generation, she added, understands that digestive health is linked to better skin and improved cognitive function. Dataessential, a food and beverage research firm, found that 52% of consumers were interested in trying “fibermaxxing” after learning about the trend and that 42% of shoppers think food labeled “high fiber” is healthier. Fiber builds on previous wellness-focused consumer trends, Frey told CNN. First was hydration, as seen with the rise of products like Liquid I.V. and Electrolit . Then protein, a trend that shows no sign of
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News
- Life Time to Report Fourth Quarter and Full-Year 2025 Financial Results on February 24, 2026PR Newswire
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- Life Time Group (NYSE:LTH) was downgraded by analysts at Zacks Research from a "hold" rating to a "strong sell" rating.MarketBeat
- Life Time (LTH) Pairs 2026 Targets With Lifestyle Expansion but What Defines Its Core Story? [Yahoo! Finance]Yahoo! Finance
- Life Time Miami Marathon & Half Delivers an Unforgettable Weekend for More Than 17,000 RunnersPR Newswire
LTH
Earnings
- 11/4/25 - Beat
LTH
Sec Filings
- 2/3/26 - Form 4
- 2/3/26 - Form 4
- 2/3/26 - Form 4
- LTH's page on the SEC website