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0.00058247104776268 0.00102789008428703 0.00462550537929132 0.00746933461248546 0.0115808949496334 0.00842869869115322 0.00657849653943677 0.0111697389159186
Stock impact report

Activewear isn't over. Everything's just apparel now. [Yahoo! Finance]

lululemon athletica inc. (LULU) 
Last lululemon athletica inc. earnings: 3/26 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.lululemon.com
Company Research Source: Yahoo! Finance
Apparel is changing. Vuori and Fabletics provided a microcosm of the shifts in the space with the simultaneous release of new denim collections earlier this year. It's a trend that's been on the rise: athleisure brands are expanding further beyond their core offerings. At the same time, traditional apparel companies are staking a claim in activewear. Brands want to go where the money is, and sometimes that means broadening the scope of what they sell. “All these brands, especially the public ones, need to show growth,” Suzy Davidkhanian, who heads up Emarketer's retail practice, said. “At some point, there's only so much more explosive growth that they can show if they don't start to do something new.” Innovation can happen within a category — new styles or colors of a core product, for example — but after that's become saturated, “the next way to show growth is by introducing new categories,” she said. This movement toward the middle, though, risks creating a world in which Show less Read more
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