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Stock impact report

Lululemon blames customers for see-through ‘get low' leggings before pulling them [Los Angeles Times (CA)]

lululemon athletica inc. (LULU) 
Last lululemon athletica inc. earnings: 3/26 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.lululemon.com
underwear before slipping into their $108-a-pair “Get Low” tights, they'd discover they could in fact get low without revealing too much. That's the message Chief Brand and Product Activation Officer Nikki Neuburger gave hundreds of employees at a meeting last week. Staff at Lululemon Athletica Inc.'s headquarters in Vancouver and on video from around the world had gathered to hear what executives had planned for 2026. But first, they were hearing about yet another crisis, this time over leggings that buyers had complained were see-through and “not squat proof.” “Honestly, that's a joke,” said Neil Saunders, managing director of GlobalData. “You are selling a premium product, you shouldn't have to issue instructions to women on how to wear leggings because your product is defective.” It was just the latest of Lululemon's self-inflicted wounds. In the last few years, the company has drifted away from focusing on its core customer — yoga and fitness enthusiasts in search of high-q Show less Read more
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