Lululemon Customers Want Spiritual Enrichment -- And To Look Good [Forbes]
lululemon athletica inc. (LULU)
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Source: Forbes
Lululemon Customers Want Spiritual Enrichment -- And To Look Good Getty Calvin McDonald, Lululemon’s CEO since last August, views the yoga-themed retailer more as an experiential brand than a lifestyle one. But the experiences he plans to deliver will increasingly be as much spiritual as physical. As part of the effort, the retailer is designing more larger stores that carve out spaces for experiential events, Lululemon said at its Analyst Day last month. A 25,000-square-foot store set to open in Chicago in July will feature yoga studios, meditation space, healthy juice and food, and areas for community gatherings. By 2023, about 10 percent of Lululemon’s total fleet will be considered “experiential.” Lululemon also plans to build on the more than 4,000 events it created and hosted in 2018. Some are large-scale, such as the SeaWheeze half-marathon in Vancouver, 10K runs in Edmonton and Toronto, Sweatlife weekend yoga/fitness retreats and 5Ks. Smaller activations include free meditatio
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News
- Lululemon Athletica Inc. (NASDAQ: LULU) is now covered by analysts at BTIG Research. They set a "buy" rating and a $425.00 price target on the stock.MarketBeat
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- Canadian Regulators Open ‘Greenwashing' Inquiry Into Lululemon [Yahoo! Finance]Yahoo! Finance
- Competition Bureau launches inquiry into Lululemon over ‘greenwashing' allegations [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
LULU
Earnings
- 3/21/24 - Beat
LULU
Sec Filings
- 5/8/24 - Form 4
- 4/26/24 - Form SC
- 4/25/24 - Form DEFA14A
- LULU's page on the SEC website