Lululemon expands test loyalty program with $128 annual fee [CNBC]
lululemon athletica inc. (LULU)
Last lululemon athletica inc. earnings: 3/26 04:05 pm
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Source: CNBC
Gary Hershorn | Corbis News | Getty Images A woman leaves the Lulilemon store at the Woodbury Common Premium Outlets Mall in Central Valley, NY. Lululemon has been testing a loyalty program that charges members $128 a year for curated experiences and free shipping, among other benefits, the company announced Thursday. The retailer told analysts on its third-quarter earnings call that its pilot program was so successful, it plans to expand the it to other test markets. Reviews from its Edmonton test market, the first region for the experiment, indicate customers would pay more — so the price might rise, executives said. Currently, the annual fee pays for a pair of pants or shorts, the ability to attend curated events, workout classes and free expedited shipping. Its expansion into a loyalty program comes as retailers are looking to make shopping experiential in order to keep customers coming back. Brick-and-mortar stores have been looking beyon
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LULU
Earnings
- 3/21/24 - Beat
LULU
Sec Filings
- 4/25/24 - Form DEFA14A
- 4/25/24 - Form DEF
- 4/3/24 - Form 4
- LULU's page on the SEC website