Sweat Marketing: Lululemon’s Tie-In With Barry’s Bootcamp [Fortune]
lululemon athletica inc. (LULU)
Last lululemon athletica inc. earnings: 3/26 04:05 pm
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Source: Fortune
Pinterest brands promoting each other in the thriving athletic clothing and exercise sectors keeps getting a workout. The recent entrant is Lululemon Athletica, which this week unveiled a new exercise tog collection produced in partnership with Barry's Bootcamp, the boutique fitness chain known for its high-intensity interval training—HIIT—workouts. The 30-piece collection includes hoodies, leggings, men's shorts, sports bras, t-shirts, totes, and caps. The colors described as midnight maroon, heather red dust, vintage mauve, and chrome, were chosen to look good bathed in the red light of Barry's Red Room workouts, which involve running, weight-lifting, and aerobics. Prices range from $38 for a baseball cap to $138 for a pair of joggers. The collection is available in select Lululemon stores and all 60 of Barry's locations in the U.S. and abroad. High-End Merch Collaborations Boutique fitness classes have offered other brand's merch since at least the Jazzercise and dance aerobics cr
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LULU
Earnings
- 3/21/24 - Beat
LULU
Sec Filings
- 4/26/24 - Form SC
- 4/25/24 - Form DEFA14A
- 4/25/24 - Form DEF
- LULU's page on the SEC website