Wholesale Strength vs. Digital Strain: Is NIKE's Channel Mix Working? [Yahoo! Finance]
lululemon athletica inc. (LULU)
Last lululemon athletica inc. earnings: 3/26 04:05 pm
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Source: Yahoo! Finance
While wholesale partnerships have regained momentum and provided a much-needed boost to revenues, NIKE's digital channel has struggled to keep pace. This divergence is especially notable given NIKE's earlier push toward direct-to-consumer (DTC) dominance, which positioned digital as a core growth engine. The contrast between wholesale strength and digital weakness now sits at the center of investor and industry debate. On the wholesale side, NIKE's strategy appears to be working. Strong relationships with key retail partners, improved inventory discipline and a more diversified product mix have driven solid wholesale growth, particularly in North America. By leaning into trusted partners, NIKE has benefited from broader reach, healthier sell-through and reduced promotional pressure. Wholesale has also helped stabilize the business in a transitional period, offering scale and operational leverage that support near-term revenue and margin recovery. In contrast, NIKE Digital has face
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LULU
Earnings
- 12/11/25 - Beat
LULU
Sec Filings
- 12/18/25 - Form 4
- 12/18/25 - Form 4
- 12/17/25 - Form 4
- LULU's page on the SEC website