Outspoken Lululemon founder reveals why he hates 'athleisure' — the term is 'totally lame' [CNBC]
lululemon athletica inc. (LULU)
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Source: CNBC
show chapters The word athleisure is practically synonymous with Lululemon, but the company's founder told CNBC that the term is totally lame. Billionaire Chip Wilson, who founded Lululemon in 1998, said that athleisure was coined by the New York fashion media. That's the last thing in the world that it is — leisure. We come from function first and then make it look good, where athleisure is looking good and then trying to make it look athletic, he said Monday on Squawk on the Street . Instead, he likes technical apparel. In his new book, Little Black Stretchy Pants, Wilson wrote: To me athleisure denotes a non-athletic, smoking, Diet Coke-drinking woman in a New Jersey shopping mall wearing an unflattering pink velour tracksuit. The outspoken Wilson resigned from his role as Lululemon's chairman in 2013 after an uproar over his comments that the company's pants do not work with certain women's bodies. He left the board entirely in 2015.
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LULU
Earnings
- 3/21/24 - Beat
LULU
Sec Filings
- 4/25/24 - Form DEFA14A
- 4/25/24 - Form DEF
- 4/3/24 - Form 4
- LULU's page on the SEC website