15 Factors Startups Shouldn't Forget When Developing A Brand Strategy From Scratch [Forbes]
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Source: Forbes
There are numerous roadmaps for effective branding. What works for one brand may not work for another. In the case of a startup, the number of branding challenges to overcome may be quite diverse, and having a well-thought-out plan in place ahead of time may help to mitigate some of the more common issues startups usually face.When drawing up a plan, startup leaders have a big advantage in that they get to start completely from scratch. This means there’s the potential for fewer mistakes down the road—but also big mistakes if leaders don’t know what to include. To help with this, 15 members ofForbes Coaches CouncilForbes Coaches Council members discuss what every startup needs to consider when planning a branding strategy.Photos courtesy of the individual members.1. A Brand That’s Purposefully DrivenIdentify your purpose—and it is not about the products or services you sell. It has to do with why you exist. Once you have identified a purpose, it will give your brand an enduring qualit
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