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Stock impact report

How Content Hubs Are Redefining Digital Newsrooms: A Case Study [Forbes]

Southwest Airlines Company (LUV) 
Last southwest airlines company earnings: 4/28 06:00 am Check Earnings Report
US:NYSE Investor Relations: investors.southwest.com
Company Research Source: Forbes
The digital newsroom of the past is quickly transforming into the content hub of the future.GettyDigital newsrooms aren’t what they used to be—especially now, given the way the coronavirus crisis has disrupted every aspect of our lives and businesses.In the past, brands used to supply little more than the basic facts via press releases, relying on the media to take what they needed to craft a compelling story.But in today’s media environment, simple press releases just won’t cut it.In this media landscape, brands have to become their own publishers if they’re going to be heard above the digital noise. And it’s accurate to say that this has never been more important than it is right now, during the current crisis, when everyone from the public to the media doesn’t just want, but demands, up-to-the-minute updates on how brands are protecting their workers and customers.Doing this requires more than just an open-source newsroom site that’s updated periodically by IT. You need technology Show less Read more
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