Ryanair Plots Fares War As Coronavirus Recovery Tool, But That Tactic Might Make Things Worse [Forbes]
Southwest Airlines Company (LUV)
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Source: Forbes
As they long for a rapid recovery from the coronavirus pandemic, airlines may revert to old habits by deep discounting airfares. Encouraging travel is welcome, and people seem ready to shake-off their cabin fever. But until there is a COVID-19 vaccine, a fares war could make things worse both for airlines and for the world.STANSTED, ESSEX - APRIL 15: Three people walk on the runway amongst parked and temporarily out of... [+]service Ryanair passenger aircraft at Stansted Airport on April 15, 2020 in Stansted, Essex. Passenger travel has plummeted amid the COVID-19 travel restrictions, but the are still a small number of flights at Stansted Airport each day, some repatriating Britons from abroad. (Photo by Chris J Ratcliffe/Getty Images)As Reuter’s reported, Ryanair’s Michael O’Learybrought up discounting as stimulus for air travel‘massive price-dumping’. This, Opessimistic modelsCabin fever—a pent-up desire to escape the lockdown—will boost a rapid recovery, O’Leary believes.“Lots of
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- 11/3/25 - Form 8-K
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