Boarding an airplane isn't efficient. Airlines like it that way. [USA TODAY]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
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Source: USA TODAY
Cruising Altitude is a weekly column about air travel. Have a suggestion for a future topic? Fill out the form or email me at the address at the bottom of this page. Saving time or making a few extra bucks? Southwest Airlines wasn't the first, but it's certainly the latest to remind passengers the aviation industry prioritizes money over efficiency. “It's an extremely significant change for Southwest. It's one of the most monumental changes that Southwest has made as an airline because it changes a business process that the airline has used for 54 years,” Henry Harteveldt, president of Atmosphere Research, a travel industry analytics firm, told me. “Southwest recognized it could be much more competitive and much more profitable by embracing assigned seating and adding extra legroom seats ... File this under, if you can't beat them, join them.” The move by Southwest, which was long known as a customer-friendly, quirky airline that went its own way on many policies, shows how the
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LUV
News
- Southwest Airlines (LUV) had its price target lowered by Citigroup Inc. from $54.00 to $44.00. They now have a "neutral" rating on the stock.MarketBeat
- Southwest Airlines' CEO makes startling admission [Yahoo! Finance]Yahoo! Finance
- Five airline stocks that fly in the face of soaring fuel costs [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- Southwest offers limited-time deal on Companion Pass and bonus points with new credit card (expired) [Yahoo! Finance]Yahoo! Finance
- The Zacks Analyst Blog Highlights Delta Air Lines, American Airlines, Southwest Airlines, SkyWest and Sun Country Airlines [Yahoo! Finance]Yahoo! Finance
LUV
Earnings
- 1/28/26 - Beat
LUV
Sec Filings
- 3/17/26 - Form 4
- 3/17/26 - Form 4
- 3/17/26 - Form 4
- LUV's page on the SEC website