Colleen Barrett, ‘Heart and Soul' of Southwest Air, Dies at 79 [BNN Bloomberg (Canada)]
Southwest Airlines Company (LUV)
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Source: BNN Bloomberg
Colleen Barrett passed away at 79, the carrier said Thursday, after a career that saw her rise from a secretary for the company's co-founder to the first female president of a major US airline. One of her crowning achievements was being an architect and stalwart of the unique Southwest corporate culture so often linked to its success. “Colleen's fingerprints are all over Southwest Airlines, and she cherished her Southwest family,” Bob Jordan, the airline's chief executive officer, said in a statement. “She taught us how to lead with our hearts, but she was also one of the toughest people I've ever known, leading the charge on many battles and coming out victorious through them all.” Barrett was Southwest co-founder Herb Kelleher's assistant at a law firm in the late 1960s and stayed with him as he helped found the Dallas-based airline, a journey that included a court battle for the right to operate that went to the US Supreme Court. In 2001, she became president as the company's
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