Southwest to debut new Super Bowl ad, showcasing its 'self-aware' humor [FOX Business Network]
Southwest Airlines Company (LUV)
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Source: FOX Business Network
Southwest Airlines is set to debut a new ad to run during the Super Bowl, poking fun at their new assigned seating policy. The ad, titled "Boarding Royale," will air on Peacock and broadcast and local cable channels in six markets, including San Diego, Chicago, Denver, Austin, Dallas and Honolulu, during the big game Sunday, according to a Southwest news release. The ad, which appears to be set in a forest, features numerous guests running to get to their seats after a voice says, "Southwest boarding begins now." In what seems to be a hyperbolic expression of how travelers would react during the company's open seating boarding process, people in the video chaotically run to grab a seat. "I thought you checked us in last night?" a woman in the advertisement asks. "I was one minute late," the man who appeared to be traveling with her replied. The video also features a woman swinging on a tree vine while screaming, in what appears to be an effort to make it to her seat on ti
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- WATCH: Southwest to debut new Super Bowl ad [FOX Business Network]FOX Business Network
- Execs In The Know's Customer Response Summit Announces 2026 Keynote and Corporate Speaker LineupPR Web
- The Zacks Rank Explained: How to Find Strong Buy Transportation Stocks [Yahoo! Finance]Yahoo! Finance
- Jim Cramer Notes “Southwest Took a Big Risk With Some New Policies” [Yahoo! Finance]Yahoo! Finance
- Southwest Airlines (NYSE:LUV) had its price target raised by analysts at Susquehanna from $45.00 to $55.00. They now have a "neutral" rating on the stock.MarketBeat
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- 1/28/26 - Beat
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Sec Filings
- 2/2/26 - Form SCHEDULE
- 1/29/26 - Form SCHEDULE
- 1/28/26 - Form 8-K
- LUV's page on the SEC website