Delta, Southwest Score Best In J.D. Power Airline Satisfaction Survey [Forbes]
Southwest Airlines Company (LUV)
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Source: Forbes
It's that time of year again when both students and airlines get their report cards. J.D. Power just released its 2024 edition of the North America Airline Satisfaction Study. Delta and Southwest Airlines came out best, or as a cynic might say, least-worst, among North American airlines. Delta comes out on top in both the first/business segment and the premium economy segment, while Southwest comes out on top in the economy/basic economy segment. The survey has been redesigned since last year, making potential year-over-comparison difficult. But the basics are similar; the J.D. Power study examines passenger satisfaction with airline carriers in North America based on performance in seven core dimensions. The seven dimensions are airline staff; digital tools; ease of travel; level of trust; on-board experience; pre/post-flight experience; and value for price paid. Passengers were surveyed on their experiences in First/Business Class, Premium Economy, and Economy/Basic Economy.
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