Southwest Airlines fixes massive passenger pain points [Yahoo! Finance]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
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Source: Yahoo! Finance
For about a decade, I flew Southwest because it offered reasonable prices, no fees for checked bags, and no assigned seats. Because I flew once or twice a month, I had A-List status in the airline's Rapid Rewards loyalty program, so I was guaranteed to board in the top-third of customers using the airline's old system. Under that system, the airline used A, B, and C boarding groups with numbers assigned from 1-60. You could pay to get an A 1-15 spot, and the airline charged for people to be checked in early. In addition, top-tier loyalty members were guaranteed to board between A and B, even if they had a lower position on their ticket. The problem is that the airline also offered pre-boarding, where people needing assistance can board before any of the assigned groups. Mostly, that meant allowing people in wheelchairs to board early. That created an interesting problem that I witnessed many times. "On one Southwest Airlines Tampa flight, 30 passengers boarded early and got b
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News
- A Look At Southwest Airlines (LUV) Valuation After JPMorgan Double Upgrade And 2026 Guidance Optimism [Yahoo! Finance]Yahoo! Finance
- Southwest Airlines (NYSE:LUV) had its price target raised by analysts at Susquehanna from $35.00 to $45.00. They now have a "neutral" rating on the stock.MarketBeat
- Southwest Airlines (NYSE:LUV) was upgraded by analysts at JPMorgan Chase & Co. from an "underweight" rating to an "overweight" rating. They now have a $60.00 price target on the stock, up previously from $36.00.MarketBeat
- What Catalysts Are Rewriting The Story For Southwest Airlines (LUV)? [Yahoo! Finance]Yahoo! Finance
- Minnesota state senator: ICE isn't ‘keeping community safe' [CNN]CNN
LUV
Earnings
- 10/22/25 - Beat
LUV
Sec Filings
- 12/16/25 - Form SCHEDULE
- 12/10/25 - Form 3
- 12/8/25 - Form 4
- LUV's page on the SEC website