Here's What I Love About Southwest's Boarding Policy - And What I Don't [Forbes]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
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Source: Forbes
an additional fee they can upgrade their boarding positions. (Photo by Robert Alexander/Getty Images) Last week, Southwest's CEO Bob Jordan ignited a flurry of headlines when he suggested that the struggling airline could make changes to some of its long-standing policies in an attempt to increase ancillary revenue. The company reported a $231 million loss in the first quarter of 2024, up from a $159 million loss in the same quarter last year. The airline is reportedly looking for new streams of revenue to boost earnings. Southwest made clear that it would not change its industry-leading free bag policy, but it was less certain about other long-standing traditions - most notably, its unique open-seating policy. That is, on Southwest, seats are not assigned prior to boarding. Customers receive a boarding group (A, B, or C) based on when they check in, and then sit wherever they want when they get on the plane. There is no first class or any other elevated class on Southwest (al
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- 4/25/24 - Miss
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- 5/20/24 - Form 8-K
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- 5/16/24 - Form 4
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