Southwest Air Is Considering Ditching Unassigned Seating [BNN Bloomberg (Canada)]
Southwest Airlines Company (LUV)
Last southwest airlines company earnings: 4/28 06:00 am
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US:NYSE Investor Relations:
investors.southwest.com
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Source: BNN Bloomberg
The move arguably would be the largest change undertaken by the carrier since it began flying in 1971. “We are seriously studying customer preference around our seating and our cabin,” Chief Executive Officer Bob Jordan said in an interview Thursday. “We've been doing that for awhile — you have to be committed to understanding and meeting customer expectations.” Jordan's comments were a step up from last year, when the carrier acknowledged it was monitoring growing industrywide preference among travelers for premium products. But Chief Commercial Officer Ryan Green noted then that such things are often cyclical and the carrier would wait to see if the trend persisted. Now Southwest is expected to announce a decision on seating changes and introduce “a whole series of initiatives” — including overnight red-eye flights — at an investor day Sept. 26. While the carrier was known early on as being firmly against tweaking its no-frills model, it did give up plastic boarding cards, cha
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