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Stock impact report

Spirit expands premium seats and loyalty rewards to emerge from bankruptcy [Business Insider]

Southwest Airlines Company (LUV) 
Last southwest airlines company earnings: 4/28 06:00 am Check Earnings Report
US:NYSE Investor Relations: investors.southwest.com
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Spirit has moved away from its budget roots for a more hybrid approach to crawl out of bankruptcy. The carrier plans to expand first class and premium economy while keeping a cheap no-frills section. It's betting this mix will attract price-sensitive customers and create a stickier loyalty program. Spirit Airlines is keeping fares cheap — but adding a Gucci belt. After months of unfounded rumors that the budget airline might close permanently or be sold off, Spirit said Tuesday it has reached a deal to help it emerge from its second Chapter?11 bankruptcy "in late spring or early summer." It has been a rough few years for staff and customers alike: the airline has eliminated unprofitable routes, exited numerous markets, cut pilot and flight attendant pay , and sold millions of dollars' worth of airplanes to keep operations running. The r Show less Read more
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