Can Europe's Richest Family Turn Paris Into A City Of Football Rivals? [Barron's]
LVMH-MOET H/L/V UNSP/ADR (LVMUY)
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Source: Barrons
Despite Qatar-owned Paris Saint-Germain (PSG) spending vast sums in recent years assembling a team featuring superstars like Lionel Messi, Neymar and Kylian Mbappe, and the club reaching this season's Champions League semi-finals, the city has never truly been a football crucible. Yet the Paris region is probably the world's hottest football talent factory. Twenty-nine players from the greater Paris area went to the 2022 World Cup in Qatar, including 11 members of the France squad which reached the final, with others representing the likes of Portugal, Cameroon, Tunisia, Senegal and Morocco. But Paris, the biggest urban area in the European Union with a population over 12 million, has had only one club in France's top division -- PSG -- since Racing Paris were relegated 35 years ago. London has seven clubs in the Premier League, while Madrid, Milan, Rome, Barcelona and Athens all boast multiple top-tier teams. That may be about to change thanks to one of the wealthiest fami
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